Heytea energy storage building

How long has heytea been in business?

More than eight years have passed since HeyTea’s first physical store opened in 2012. HeyTea has gone from an initial small-scale startup to the household name for which young people are willing to line up for 2 hours. What has HeyTea done right to create Tea Culture 2.0 in China?

What is heytea & how does it work?

While many traditional retail brands waste much money on digital marketing or elevator ads, HeyTea turns every aspect into branding recognition building. With its unique color code and font, HeyTea organically engages its audience. Data-driven system to pinpoint the customer profile

How does heytea packaging work?

Most of HeyTea’s packaging is transparent so that people can see the various drinks’ vibrant color. For all the cold beverages, HeyTea puts fresh fruit in the glass to create layers of paint. For hot beverages, it uses paper cups to protect customers from the heat. HeyTea also used its cup design to create another layer of surprises for customers.

Why should you use heytea in a city?

When HeyTea embeds its store in the context of a city, locals appreciate its effort, and a social media post by each visitor is worth the effort put in. Besides color variation, HeyTea also sets different levels of stores for customers to experience local cultural diversities.

Does heytea have a fruit tea?

For example, In 2017, HeyTea released a new fruit tea called Strawberry Cheezo 芝芝莓莓, a freshly made drink with green tea, strawberries, and cheese cap. Instead of naming it “Fresh strawberries cheese green tea”, HeyTea made it sound cute and easy to remember.

Is heytea a lifestyle brand?

With that, HeyTea is trying to tell its audience that HeyTea is a lifestyle, rather than a beverage brand. HeyTea is famous for its frequent co-branding campaigns, covering almost all the aspects of young customers’ life: makeup, clothes, hats, stereos, bags, umbrellas, phone cases, and even condoms.